Marketer- Community Outreach Coordinator

Ellicott City, MD

Role

The Community Outreach Coordinator is responsible for promoting the agency’s vision and mission in the marketplace and generating revenue through field sales.  In order to meet these objectives, the Community Outreach Coordinator will identify and prioritize accounts in accordance with the business plan strategy for the market, foster productive relationships by offering targeted solutions to their accounts’ specific pain points, and assess the results of their efforts.  

This unique opportunity includes:

• Working in an environment where you are supported by a team committed to providing the highest level of care where the client comes first. 
• The chance to promote innovative care. 
• A comprehensive sales training program that includes live and online training through Homewatch CareGivers University. 
• Comprehensive benefits which include competitive pay with direct deposit, car allowance and mileage [adjust to specifications in the market] 

Knowledge, Skills, and Abilities Required: 

• Bachelor’s degree in healthcare management, marketing, public relations, business development, or social services required.  Equivalent experience may be considered.
• Two (2) years sales and/or marketing experience.
• Knowledge of the healthcare industry and the home care market preferred.
• Experience selling new or misunderstood services is a plus.
• Ability to work independently and be accountable for results.
• Demonstrated ability to communicate effectively both verbally and in writing.  
• Excellent public speaking and presentation skills.
• Clean, professional image, behavior and demeanor are expected at all times. 
• Community Outreach Coordinator (Sales)
• Strong organizational skills.
• Experience with Word, Excel, Outlook, PowerPoint and other applications.
• Satisfactory background screening results. 
• Good driving record and reliable transportation for use on the job. 

Major Responsibilities: The Community Outreach Coordinator manages the day-to-day sales efforts of the business and is responsible for:

• Developing and executing on a marketing plan to meet or exceed monthly, quarterly, and annual growth targets
• Demonstrating a thorough and complete knowledge of the agency including:
  • our vision, mission and values;
  • the services we provide; and
  • how we differentiate ourselves from other home care agencies
• Identifying, evaluating, and prioritizing potential referral sources within the agency’s territory and surrounding area
• Establishing and maintaining professional relationships with all referral sources, including but not limited to the following: hospitals, independent living facilities, assisted living facilities, sub-acute rehabilitation facilities, skilled nursing facilities, skilled home health care agencies, hospice providers, and physicians/nurse practitioners
• Execute marketing campaigns from Homewatch International, Inc. and offer feedback on their effectiveness
• Establishing and maintaining brand awareness through referral source contacts, trade shows, conferences, and community education efforts
• Representing the agency and its services in a professional, competent and responsive manner
• Working effectively with other agency management and staff
• Maintaining standards of high quality customer service
• Preparing weekly reports of marketing/sales activity
• Attending weekly growth meeting
• Any other duty requested to maintain the operations of the business